The concept of hegemony refers to the dominance of one group over everything else of the same nature. This group could be political, economical, or even cultural, but regardless of which the group clearly proves that it is superior among the rest and can manipulate it's consumers how it pleases. There are many relevant examples of such corporations in society today like McDonald's or Starbucks, but the most obvious example I can think of is the Apple Corporation.
In this day and age of technology, the usage of computers has become very essential to a high majority of the country. Many different companies such as Dell, Hp, and IBM were the forefront of this advancement for many years. Now in the 21st century, it's more than safe to say Apple has taken over, not only with computers and laptops but also in the music industry. Millions of people own MacBooks, I-Phones, and Ipods, (if not all of them) and no matter how much Apple decides to charge for their products, the consumers of America will be right there to back them up with their cash. Their sales keep rising and this past quarter they have finally surpassed Microsoft. Signs only suggest their profits will continue to substantially increase.
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