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Austin, Texas, United States
Film is my absolute passion. I also like theatre, playing tennis, volleyball, video games, and swimming.

Sunday, November 21, 2010

Globalization: Is that the final answer?


Globalization really is a combination of political policies, cultural development, technological advancement, and economic growth. It has many aspects, but in a broad context it means interconnectedness between the nations of the world. With the advancements of technology simultaneously taking place across the world, many cultural aspects of countries have spread to other parts of the globe as well. For instance, many popular television programs that have started and become popular in one country have began to appear in other parts of the world, like The Office or American Idol. This is a type of "glocalization", which is the process of taking something, a concept or idea, that was successful in one area (country) and bringing it to another anticipating the same success. This was obviously the case for the popular television program Who Wants to Be a Millionaire!
Millionaire originated in the United Kingdom in 1998 and brought a new kind of twist to the game show genre. It quickly became very popular and began spreading all across the world, including the United States in 1999 hosted by Regis Philbin. Since it's original broadcast the franchise has spread to over a hundred different countries, which is more than any other television program. The program was also featured in the 2008 feature film Slumdog Millionaire directed by Danny Boyle. In the film the main character Jamal ends up going on India's version of the program trying to find his long lost love. The film was met with high esteem and success including the Academy Award for Best Picture. Who Wants to Be a Millionaire is a perfect example of how popular and successful the glocalization formula can be.

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